The Herbal Component™
A cultural language mark for digital cannabis advertising.
What THC™ Is
THC™ is an independent trademarked language mark used by cannabis brands in digital advertising.
It signals intentional, platform-aware communication without explicit substance claims.
What THC™ Is Not
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Not a regulator
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Not a compliance authority
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Not a product or ingredient
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Not legal advice
Why It Exists
Cannabis advertising operates under heavy platform restrictions.
THC™ provides a culturally understood shorthand that allows brands to signal cannabis relevance
without directly naming restricted terms.
Where THC™ Appears
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Digital ads
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Social media campaigns
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Landing pages
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Digital video / CTV end cards
The THC™ Standard
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Clear & non-misleading language
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Cultural literacy
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Educational intent
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Tasteful presentation
Stewarded By
THC™ is stewarded by Type Loud Co., a culture-first creative studio
working in cannabis, language, and design.
Access & Licensing
THC™ is licensed to select cannabis brands for digital advertising use.
Usage is approved, non-exclusive, and time-bound.
THC™ is a trademarked language mark. Use does not constitute regulatory approval or legal advice.
Interested?
Plant your seed now!